To salute the efforts, selflessness and spirits of our healthcare personnel, who have been tirelessly and wholeheartedly working to save us, our people and nation, Zed Black revived its flagship campaign, ‘Prarthna Hogi Sweekar’ by launching its bestseller ZedBlack 3in1 Agarbatti packaging especially dedicated to the frontline warriors.

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“We believe these words “Thank You Frontline Workers”, when reiterated, gives a sense of much needed gratitude and shows unconditional respect towards their selflessness and every single effort they make for us without worrying about their own health and life. Therefore, as a national Agarbatti brand, Zed Black honours their relentless noble work in these troubled times.  Using our pack and then extending the campaign to other mediums seemed the best way to show gratitude’, shared Ankit Agrawal, Director, MDPH

“As a brand which endorses prayers & beliefs we believe in delivering purpose-driven campaigns that are a reflection of our brand value and continues the same conversation since inception”, adds Anshul Agrawal, Director, MDPH Group.

Endorsed by M S Dhoni, the brand Zed Black which believes in the power of prayers, is the first brand of Agarbatti industry to honour the frontline workers by undergoing a packaging change. The packaging changes has been made in the large packet of MRP Rs.60 only.

This is an initiative of MDPH Group to thank and appreciate the efforts of all the heroes who are saving millions of lives. The company sells over 15lac retail packs daily across a wide range of fragrances and its flagship brand, Zed Black Agarbatti, is amongst the top 3 brands in its category in India.

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Below are some links to media coverage –

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