As a flag bearer of human belief systems, MDPH has constantly focuses its responsibility on ecological balance, and this joint venture comes as a milestone, aligning both companies to work on the common goal of sustainability.
Help Us Green is a social enterprise working with rural women, that pioneers in ‘flower cycling’ technology, turning natural waste into usable scents for lifestyle products. The goal of the enterprise is to upcycle tonnes of floral wastage produced in holy places during divine rituals, thus saving a debris of wilted flowers that result in unintentionally polluting water bodies. As a perfumed handicrafts manufacturer, the association of MDPH with Help Us Green, will prove to be a breakthrough in offering a practice of sustainable prayer rituals to the society.
Since inception, MDPH celebrates a largely female workforce, and has consciously been a support to empowering women from all walks of life. With the introduction of Zed Black Nature Flower incense sticks, we’re proud to further escalate our goal of providing benefits to over a 1000 indigenous women workforce.
The venture has also helped MDPH align with the foremost goals of state governments today for effective waste management, paying its contribution towards Swachh Bharat Abhiyan. The up-cycled incense sticks, Zed Black Nature Flower, is launched nationwide in four natural fragrances of Sandal, Mogra, Kasturi and Rose. The revolutionary initiative received a wide acclaim and coverage from popular media outlets across the country.
An old rhetoric suggests, God helps those who help themselves. Zed Black Nature Flower is an effort by MDPH to embody that very thought, and to appeal to the society to adopt practices that can be carried by generations to come, sans negatively impacting the planet. For it is in prayers that we seek a blessing for our eternity.
Established in 1992, MDPH is a leading FMCG company in India that owns household brands like Zed Black, Manthan, Coach, Orva & more. Innovation, quality and sustainability are the essence of its flagship brand Zed Black, endorsed by Ace Cricketer Mahendra Singh Dhoni. Zed Black is among the leading Agarbatti brands of India, processing over three crore incense sticks and selling 15 lakh packs daily, and exporting to more than 41 countries.