Zed Black’s new Ad received a nation wide coverage by the Indian English-language daily newspaper, Times of India, through its recently published article about Zed Black’s new ad and its association with the brand ambassador M.S. Dhoni. The article titled “MS Dhoni’s latest ad gets thumbs up from his fans” talks about the ad and also shares MS Dhoni and MDPH’s Directors views and experience regarding the association.
The article was published in 45 Times edition of 19 states; Andhra Pradesh, Bihar, Chattisgarh, Delhi, Goa, Gujarat, Haryana, Jharkhand, Karnataka, Kerala, Maharashtra, Madhya Pradesh, Orissa, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, Uttarakhand and West Bengal.
Dhoni’s Retro Jersey look surfaced all over the internet just a day after the photo shoot. With more than 90 lakh views, telecast across 15 national channels, advertisements in 36 national newspapers, and ranking among Twitter's Top10 trending topics, this 360-degree campaign was led digitally and had a great response. The follow-up activities fueled media coverage and interaction with the fans!
With the campaign Prarthna Hogi Sweekar, ZedBlack aims to connect with the youth by strengthening their beliefs through prayers. The association of almost half a decade is getting stronger. As one of the most famous and largest brands of Agarbatti in India, Zed Black offers a wide variety of Agarbatti, Dhoop Batti, Dhoop Sticks, and Dhoop Cones that helps in creating a purified and peaceful atmosphere for prayers.