The Times Of India's Pan India Coverage of MS Dhoni & Zed Black Association

October 12, 2021
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October 12, 2021

Zed Black’s latest Advertisement received a nation wide coverage by the Indian English-language daily newspaper, The Times of India, through its recently published article about Zed Black’s new ad and its association with the brand ambassador M.S. Dhoni. Their article highlighted the popularity of Zed Black incense sticks being a game changer, as personified by their brand ambassador M.S. Dhoni.

Titled “MS Dhoni’s latest ad gets thumbs up from his fans,” the article talks about the commercial and shares the stalwart cricketer and MDPH Directors’ views and on their ideal match.

Published in 45 Times editions for 19 states; Andhra Pradesh, Bihar, Chattisgarh, Delhi, Goa, Gujarat, Haryana, Jharkhand, Karnataka, Kerala, Maharashtra, Madhya Pradesh, Orissa, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, Uttarakhand and West Bengal. The article managed to gather the attention of Indians across cultures with a steady user base for incense sticks and other hawan samagri.

Dhoni’s Retro Jersey look surfaced all over the internet within a day after the photo shoot. With more than 90 lakh views, telecast across 15 national channels, advertised in 36 national newspapers, and ranking among Twitter's Top10 trending topics, this 360-degree campaign was led digitally and received an overwhelming response, ranking among Twitter's Top10 trending topics. The follow-up activities fueled media coverage and interaction with the fans!

With the righteous campaign Prarthna Hogi Sweekar, Zed Black aims to connect with the youth by strengthening their beliefs through the sanctity of prayers. The association of almost half a decade is getting stronger. As one of the most popular and loved brands of Agarbatti in India, Zed Black offers a wide variety of Agarbatti, Dhoop Batti, Dhoop Sticks, and Dhoop Cones that assist in creating a spiritual and divine atmosphere for sacred places of worship.

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