Mr. Anshul Agrawal, Director, MDPH, Invited to "The Business Leaders Roundtable” Of E4M

September 18, 2021
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September 18, 2021

Anshul Agrawal, Director, MDPH was recently invited to "The Business Leaders Roundtable: Unlocking Digital for Growth" of the advertising and marketing news platform E4M. The event is a part of a series of roundtables aimed at discussing in-depth various topics across the Consumer Packaged Goods (CPG) and Retail sectors.

“Pandemic has changed the thought process; how we market or present our business and even the customer habits have also changed”, Mr. Agrawal said upon asking about the changes brought by pandemic. "Customer's are spending more time on digital and you have to advertise where the customer is”, he added.

anshul agrawal

It’s an undeniable fact that businesses have shifted their focus, energy and most importantly their advertisement spend on digital. The increase in spend is quite evident from the stats, which is gradually increasing year by year. It has become essential to take the business digital to stay in the competition, after all, it is the survival of the fittest.

With big celebrities like M.S. Dhoni and Hrithik Roshan in bag, MDPH has always aced its digital presence. Recently, with the launch of new TVC of flagship brand Zed Black, featuring its brand ambassador M.S. Dhoni, MDPH has significantly gained consumer and media’s attention; not just digital but print too! And with that MDPH is paving its way to success.

You can watch the entire session here :

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