The Corona pandemic has been viewed globally as an exceptional event, disturbing normal lives of citizens, business operations and the economy. In India, the nationwide lockdown from 25thMarch, 2020 obliged immediate holdup of the company’s operations across all businesses including sourcing of raw material, manufacturing, warehousing, distribution services etc. However, even prior to the lockdown as the pandemic enlarged ground, disruptions had begun to impact the company’s businesses. From1ST June 2020, with a dedicated but limited workforce and with best-practice safety protocols, company resume operations after obtaining necessary permissions.

Exports form a key high frequency economic indicator to achieve company’s vision of being a leading FMCG brand of country. Company’s exports registered 109%, more than double the exports of financial year 2019-20.

To achieve this figure, company entered new countries, especially Latin American countries like, Chile, Ecuador, Uruguay, Suriname, Middle Eastern countries-Iraq, Israel and African countries like Djibouti, Uganda, Tanzania etc.

To capture Latin American markets, company introduced a full range of Spanish products, especially in Hexagonal series which are very popular in these markets. 100+new products/fragrances were launched under Spanish Hexagonal Range. Some of the popular fragrances are: Attract Customer (Llama Clientes), Gypsy Magic(Magia Gitana), Palo Santo (Palo Santo), Oriental Myrrh (Mirra de Oriente),Mysore Sandalwood (Sándalo de Mysore) and Clove and Cinnamon (Clavo y Canela).

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Apart from this, company also launched a new series of Masala Incense sticks with the name “KULTRUN” INCENSE STICKS which were highly accepted by Latin American people.

The “KULTRUN” means instrument of sound in the Mapuche language (Kul; element or object, and Trün; sound or echo). This Mapuche drum is the symbol of knowledge of the world in the semi-spherical form in the Mapuche worldview.

Kultrun Incense smoke helps to clean and purify the environment and remove bad vibes,leaving the environment fragrant and clean.

Every “KULTRUN” Incense packet comes with specially designed Incense holder in shape of same “KULTRUN” instrument which highlighted the product among Latin American people.

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