In a recent exchange with ET Retail, Mr. Ankit Agrawal, Director and Partner of MDPH, shared insights, strategies and plans for MDPH. ET Retail is a leading news portal and magazine that specializes in covering the latest trends, developments, and innovations in the retail industry. It is recognized for its authoritative coverage of the retail sector and is widely read by industry professionals, business leaders, and consumers alike.

During the conversation, Mr. Agrawal also shared his views on the recent partnership of Zed Black with Delhi Capitals as their Official Prayer Partner. “Zed Black sponsoring an IPL team is a big feat not just for the brand but for the industry”, he said. Furthermore, Mr. Agrawal also gave insight into the business, the revenue it is expected to earn and how he is ready to expand the business.

As the second-generation leader carrying forward the family business, Mr. Agrawal has taken MDPH to new heights along with his brother Mr. Anshul Agrawal. Today, MDPH has become a global name that exports to 43+ countries. Its flagship brand Zed Black is among the top 3 leading Agarbatti brands in India and is endorsed by Ace Cricketer MS Dhoni, Dhoop brand Manthan is endorsed by Bollywood Superstar Hrithik Roshan and the confectionery line is endorsed by the popular Cartoon Character Doraemon. The company’s portfolio expands to 12 product categories and it continues to add unique products to its offerings.

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