Mr. Anshul Agrawal was invited as a keynote speaker at Confederation of Indian Industry (CII)virtual session on Branding and Marketing Conclave to address the possible changes in FMCG, Future Opportunities and Revival of the Business after COVID-19 Pandemic.
Talking about the possible changes taking place in FMCG sector post-COVID-19 period. Reading the current scenario, he emphasized on how the marketing language will change, revival of brands, e-component for business, change in store format, payment methods and the need of having a strong communication with the consumers. “It’s time to be efficient like never before” He said while talking about the revival of business. He emphasised on the communication with the employees, managing finances, creating cultures, and, recovering costs without sacking the people.
Mr. Agrawal mentioned that the strong future opportunities lie in the sector of FMCG, E- grocery, Technology, Healthcare, Digital Health Equipment, and Nutritional and Organic Food. Emphasising on the need of the hour, he mentioned the key changes that a company must adapt to.
1. Time to be ambitious, agile, resilient
2. Time to learn fast, decide fast, act fast
3. Time to show empathy towards laborers and employees
4. Keep health of employees at first priority
Over 70 participants attended this Webinar (Virtual Session) conducted by CII.
In the session, he also narrated the success story of MDPH. A company that took off from a small garage in Indore and became one of the largest incense Sticks companies in the world. The flagship brand- Zed Black Agarbatti, endorsed by the ace cricketer MS Dhoni is the most renowned brand worldwide. The company was started by Mr. Prakash Agrawal with an initial investment of a few thousand rupees. His dedication, sheer perseverance, self-belief, and value system took the company where it is today.
The company has employed more than 2500+ Staff out which 80% of staff are women. Spread over 605 Lac sq feet, manufacturing takes place in 5 separate units. With a network of 3500 distributors and 36 depots in India, MDPH is also an exporter of Incense sticks in 41 different nations with International office in New York, Said Mr. Agrawal further.