The inspiring journey of Group MDPH is now published on an online platform YourStory that features entrepreneurs from all over India who are influencers, innovators & change-makers. One such story starts from Mr. Prakash Agrawal & is taken forward by his sons Mr. Ankit Agrawal & Mr. Anshul Agrawal. It is all about sheer dedication, hard-work & passion to drive the business that started from a garage & now have international presence around the world.
Mr. Ankit Agrawal told how his father with full support from his family made this business a 400 cr. company. Zed Black is the flagship brand of Group MDPH and is now endorsed by Ace Cricketer M S Dhoni.
Mr. Ankit also told that this is not a fairy tale journey & had to suffer a major setback in 2003 due to massive fire. But with the experience of Mr. Prakash they came back & came back with wider range of products like dhoopbatti, dhoop cones, hawan smagri and till now they have diversified themselves into edible oils, mehandi products, essential oil, confectionery products, rice papad, soya chunks & much more.
He also told that with 4 manufacturing units, over 550 machineries, more than 2000 workers Zed Black is amongst top three agarbatti brands in India and they want to take it further & be the leader in this segment.