The Indian English-language Business Newspaper of The Indian Express Group, The Financial Express recently interviewed MDPH Director and Partner, Mr. Ankit Agrawal, wherein he spoke about the current state, trends and demands of the Agarbatti industry and how MDPH deals with all these factors.

“There is a significant change in trend where consumers are relying on branded products, and the market share is increasing and we have a nice mix of players in this category”, says Mr. Agrawal. COVID-19 has changed everything, from consumer behavior to their preferences but the demand still surges. “The consumption of Agarbatti increased due to religious beliefs, faith in God as the whole families used to pray together”, he added. 

With the festive season going, MDPH is doing wonders with its diverse range of products and with two big celebrities M.S. Dhoni and Hrithik Roshan as brand ambassadors for its brands Zed Black and Manthan, MDPH has reached and is reaching many house holds. The brands have always hit the headlines with the campaigns ‘Prarthna Hogi Sweekar’ (Zed Black) and ‘Manthan Zaroori Hai’ (Manthan). 

Owning one of the largest brands of Agarbatti in India and exporting to more than 41 countries, MDPH is set to spread happiness, prayers and inspiration to millions through its brands. 

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Read more about the interview