Ankit Agrawal, Partner, MDPH, was recently interviewed by Impact, an Advertising and Ad Marketing magazine, wherein he shared his insights on Agarbatti industry and their future plans.

MDPH has been the first in associating A-lister celebrities as brand ambassadors for Dhoop. Mr. Agrawal believes that celebrity face creates an impact on sales in the long run, of which, association with MS Dhoni is a perfect example. Always bringing innovation and creativity to table, MDPH recently launched its Gauved Sambrani Cups and Recycled flower incense sticks and entered the hand wash category with its brand Orva.

The company is growing in double digits year on year and is paving its path to more growth. With the increase in consumption of Agarbatti worldwide, company will be focusing on tapping new markets and reach new heights.

Read more about the interview